Service channels tend to be shorter in length than consumer markets because of _______.
A)intangibility
B)perishability
C)inseparability
D)all of the above

Name: Service channels tend to be shorter in length than consumer markets because of _______. A)intangibility B)perishability C)inseparability D)all of the above
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Question

Quizplus · Accepted Answer

Service channels tend to be shorter because services are intangible, perishable, and inseparable, which often requires direct interaction between the provider and the consumer.

Service Channels Tend to Be Shorter in Length Than Consumer