Which of the following is a market factor which may influence channel selection?
A)Buyer expectations that may dictate that the product be sold in a certain way
B)Location and geographical concentration of customers
C)All of the above are market factors
D)None of the above, market factors do not influence channel selection

Question

Quizplus · Accepted Answer

Both buyer expectations and the location and geographical concentration of customers are market factors that can influence channel selection. It is essential to consider these factors when selecting a channel that maximizes the reach and impact of the product in the target market.

Which of the Following Is a Market Factor Which May