The "place" element of the marketing mix refers to which of the following?
A)Retailing
B)Distribution
C)Advertising
D)Customer Service

Question

Quizplus · Accepted Answer

The "place" element of the marketing mix refers to distribution, which involves getting the product to the right place at the right time. Retailing and customer service may be a part of the distribution process, but they are not the main aspect of the "place" element. Advertising is a part of the promotion element of the marketing mix.

The "Place" Element of the Marketing Mix Refers to Which