A very good place for an organization to begin answering a research problem is by looking at what information it currently already has available to it. This information is known as _______.

Question

Quizplus · Accepted Answer

The information that an organization already has available to it is its internal market information, such as sales data, customer feedback, and employee insights. While external market information, macro environment information, and micro environment information may also be valuable in answering a research problem, they are not the most directly relevant to what the organization already knows.

A Very Good Place for an Organization to Begin Answering