Sugging is the practice of selling under the guise of marketing research. It involves using research calls or surveys to gather information about potential customers but then switches to trying to sell a product or service to the person being surveyed. This can be deceptive and unethical.

Solved

Sugging Is _______

Question 13

Multiple Choice

Sugging is _______.

A) using marketing research to gather information
B) making up answers to marketing research questions that are untrue
C) selling under the guise of marketing research
D) supplementing bogus questions for genuine questions on a survey form

Correct Answer: