A marketing _______ should include information on customers: types of purchases, purchase value and responsiveness to promotional offers.

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A database is a collection of customer information that includes details such as types of purchases, purchase value, and responsiveness to promotional offers. This information is crucial for targeted marketing efforts and to understand and cater to the needs of different customer segments. A process, system, or scheme may relate to marketing but does not encompass this specific type of customer information.

A Marketing _______ Should Include Information on Customers: Types of Purchases