CRM involves the development of a single _______ with customer information which can be used to inform all staff who deal with customers.

Name: CRM involves the development of a single _______ with customer information which can be used to inform all staff who deal with customers.
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Question

Quizplus · Accepted Answer

The definition of CRM includes the development of a central database with customer information that can be accessed by all staff who deal with customers. Therefore, the best choice is C) database.

CRM Involves the Development of a Single _______ with Customer