Internal market information is potentially useful when companies want to get to know their current customers better. The following techniques can be used: marketing databases, _______ systems and website analysis.

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which is a system or strategy used to manage interactions with customers. Marketing databases, MRM (Marketing Resource Management) systems, and website analysis can all be utilized as part of a CRM approach to gather internal market information and better understand current customers. CPR and MPR are not relevant to this context.

Internal Market Information Is Potentially Useful When Companies Want to Get