Market research findings should be _______. This means that similar findings would be found if the study was repeated.

Name: Market research findings should be _______. This means that similar findings would be found if the study was repeated.
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Question

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Reliability in market research refers to the consistency of the results obtained. If the study is repeated under the same conditions, reliable research findings would yield similar results each time, indicating the dependability of the measurement.

Market Research Findings Should Be _______