What is the first stage in a direct marketing campaign?
A)Creative decisions
B)Identification of the target audience
C)Media decisions
D)Campaign execution

Question

Quizplus · Accepted Answer

Identification of the target audience is the first stage in a direct marketing campaign as it helps to define the demographics, psychographics, and buying behavior to tailor the marketing message and increase the likelihood of success. Creative decisions, media decisions, and campaign execution all come later in the process.

What Is the First Stage in a Direct Marketing Campaign