Direct response advertising differs from traditional advertising because of which of the following reasons?
A)It uses different media vehicles
B)It relies on the hard sell approach
C)It is designed to elicit a direct response such as an order enquiry or a request for a visit
D)The average direct response advert is 30 minutes long whereas traditional advertising is 30 seconds long

Question

Quizplus · Accepted Answer

Direct response advertising is designed to elicit a direct response such as an order enquiry or a request for a visit, whereas traditional advertising aims to create brand awareness or promote a product or service without necessarily eliciting an immediate response. Direct response advertising may use different media vehicles and often relies on a hard sell approach, but these are not defining characteristics that differentiate it from traditional advertising. The statement about the average length of direct response advertising being 30 minutes is also incorrect, as direct response ads can vary in length from just a few seconds to several minutes.

Direct Response Advertising Differs from Traditional Advertising Because of Which