Which of the following is an advantage associated with catalogue marketing?
A) Distribution is decentralised, thereby reducing distribution costs
B) Suits all product categories as products can be tested
C) Cheap to produce catalogues
D) Ability to reach certain market segments who value the convenience of choosing products at home
Correct Answer:
Verified
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Q34: What does SMS stand for?
A)Sophisticated mailing system
B)Short
Q35: What does MMS stand for?
A)Mailing marketing system
B)Mobile
Q36: Direct response advertising differs from traditional advertising
Q37: Which of the following is a direct
Q39: Which of the following statements is true?
A)In
Q40: Which of the following is not a
Q41: When remunerating salespeople, commissions are advantageous as
Q42: Why is customer record-keeping an important activity
Q43: A prospect cannot be obtained from which
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