The effectiveness of direct mail relies heavily on which of the following?
A)The effectiveness of the promotional copy
B)The quality of the mailing list
C)The promotional incentives given
D)The response device provided (e.g. freephone number or postage paid envelope)

Question

Quizplus · Accepted Answer

The quality of the mailing list is crucial because it determines the relevance and accuracy of the audience being targeted, which directly impacts the success of the direct mail campaign.

The Effectiveness of Direct Mail Relies Heavily on Which of the Following