Customer Relationship Management (CRM) is a term for the methodologies, technologies and _______ capabilities used by firms to manage customer relationships.
A)Economic
B)Political
C)Cultural
D)E-commerce

Question

Quizplus · Accepted Answer

The term Customer Relationship Management (CRM) specifically refers to the use of technologies in managing customer relationships, and these technologies fall under the category of e-commerce capabilities. Therefore, the only applicable choice is D.

Customer Relationship Management (CRM) Is a Term for the Methodologies