Which of the following is not a characteristic of the Kano model of customer satisfaction?
A) "Must Be"
B) "More is Better"
C) "Much More"
D) "Delighters"
Correct Answer:
Verified
Q23: A marketing strategy is an idea or
Q24: Customers' expectations are mainly formed through _?
A)the
Q25: Any marketing strategy will be ineffective unless
Q26: Which of the following is an example
Q27: What does the "Place" element of the
Q29: Which of the following is an example
Q30: The marketing mix consists of which of
Q31: Service marketers have argued for a 7-Ps
Q32: Which of the following is not an
Q33: What is meant by the term "perceived
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