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What Does the "Place" Element of the Marketing Involve

Question 27

Multiple Choice

What does the "Place" element of the marketing involve?


A) Decisions concerning the distribution to be used and the management of the distribution activity, the locations of outlets, methods of transportation and inventory levels to be held
B) Decisions concerning the placement of product on retailers' shelves to ensure that these products obtain the most suitable location
C) Decisions concerning the types of retail outlets allowed to stock a company's products and that these stores' image matches that of the product
D) Decisions concerning the types of retailers allowed to stock a company's product and obtaining the best location for a product to be displayed in a store

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