The scope of marketing has extended. Traditionally only used by commercial organizations, it is now evident that many organizations are now using marketing to promote important causes, such as anti- drink driving campaigns, anti-smoking campaigns etc. This form of marketing is known as _______ marketing.

Question

Quizplus · Accepted Answer

Social marketing is the use of marketing principles and techniques to promote a specific social or behavioral change. It differs from traditional marketing in that its primary goal is not to sell a product or service but to promote positive social change. This type of marketing can be used to promote causes like public health campaigns, environmental protection, and social justice.

The Scope of Marketing Has Extended