When organizations provide genuine _______ to customers, marketing is doing what it should and both firms and society benefit.

Question

Quizplus · Accepted Answer

Providing genuine value to customers is the core principle of marketing. When organizations prioritize providing value to their customers, it is not just profitable for the firm, but it also benefits the society by fulfilling their needs and desires. Concern and care are also important aspects of marketing, but without providing value, marketing is incomplete. Profit is the outcome of providing value through effective marketing techniques.

When Organizations Provide Genuine _______ to Customers, Marketing Is Doing