Marketing objectives need to be very _______ e.g. a 10% increase in sales. Otherwise, their attainment cannot be assessed.

Question

Quizplus · Accepted Answer

Marketing objectives need to have a specific and measurable outcome in order to evaluate their success. The term "precise" captures this idea, as it implies a clear and exact goal. Choice A could work as well, as contained objectives are also specific and measurable, but not as clear as precise objectives. Choices C and D are not as relevant to the idea of specific and measurable objectives.

Marketing Objectives Need to Be Very _______ E