There are two types of objectives that need to be considered in marketing planning: strategic objectives and strategic _______ objectives.

Question

Quizplus · Accepted Answer

Strategic thrust objectives refer to the specific direction in which an organization intends to move to achieve its strategic goals. These objectives focus on areas such as market penetration, product development, market development, or diversification to guide the company's efforts in achieving its broader strategic objectives.

There Are Two Types of Objectives That Need to Be