Marketing is not an abstract concept; its acid test is the effect that its use has on key corporate indices such as _______ and market share.

Question

Quizplus · Accepted Answer

The acid test of marketing's effectiveness is the impact it has on key corporate indices such as profitability and market share. While awareness, image, and attitude are all important components of marketing, their ultimate value is measured by their effect on the company's bottom line.

Marketing Is Not an Abstract Concept; Its Acid Test Is