The information needed for the implementation phase of the strategic marketing process includes: (1) __________, (2) organizational charts, and (3) marketing research reports.
A)a time-based agenda and an action item list
B)positioning studies
C)market-product grids with target segments and product groupings
D)detailed plans to execute the marketing program
E)projected future sales, expenses, and profits

Question

Quizplus · Accepted Answer

A time-based agenda and an action item list are needed to implement the marketing program.

The Information Needed for the Implementation Phase of the Strategic