The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) __________, (3) develop schedules, and (4) execute the marketing program.
A)select target markets
B)design the marketing organization
C)position the product
D)find points of difference
E)develop the budget by estimating revenues, expenses, and profits

Question

Quizplus · Accepted Answer

Designing the marketing organization is a key action in the implementation phase to ensure that the structure and roles are aligned with the strategic marketing plan.

The Actions Taken During the Implementation Phase of the Strategic