The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) analyze competitors, (3) assess own company, and (4) __________.
A)set market and product goals
B)research customers
C)select target markets
D)find points of difference
E)position the product

Question

Quizplus · Accepted Answer

Researching customers is a key part of understanding the external environment in a SWOT analysis, which helps in identifying opportunities and threats.

The Actions Taken in a Situation (SWOT) Analysis or Step