The information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes: (1) trends for industry and competitors and (2) __________.
A)project future sales, expenses, and profits
B)market potential studies
C)positioning studies
D)market-product grids with target segments and product groupings
E)marketing mix actions

Question

Quizplus · Accepted Answer

The second piece of information needed in a situation analysis or Step 1 of the planning phase is to project future sales, expenses, and profits based on the industry and competitor trends identified in the first piece of information. This helps assess the potential opportunities and challenges in the market and informs the development of a strategic plan. Market potential studies, positioning studies, market-product grids, and marketing mix actions are all components of later steps in the planning phase and are not directly tied to the information needed in Step 1.

The Information Needed in a Situation (SWOT) Analysis or Step