The information needed for the marketing program, Step 3 of the planning phase, includes: (1) marketing mix actions and (2) __________.
A) positioning studies
B) market-product grids with targets
C) detailed plans to execute the marketing program
D) projected future sales, expenses, and profits
E) trends for industry and competitors
Correct Answer:
Verified
Q37: Which of the following information is used
Q48: Which of the following information is used
Q49: The information needed in market product focus
Q50: The information needed in a situation (SWOT)
Q51: The actions taken in a situation (SWOT)
Q52: The actions taken during the implementation phase
Q54: The actions taken during market product focus
Q55: The actions taken during market product focus
Q56: The actions taken during the implementation phase
Q57: Which of the following information is used
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