Which of the following information is used in the implementation phase of the strategic marketing process?
A) corporate return on investment
B) revenues associated with each point of market share
C) trends for industry and competitors
D) possible cannibalization effects on other products in the line
E) organizational charts
Correct Answer:
Verified
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Q49: The information needed in market product focus
Q50: The information needed in a situation (SWOT)
Q51: The actions taken in a situation (SWOT)
Q52: The actions taken during the implementation phase
Q53: The information needed for the marketing program,
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