The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as
A)development.
B)Stage-Gate.
C)idea generation.
D)business analysis.
E)screening and evaluation.

Question

Quizplus · Accepted Answer

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that do not meet the company's criteria is referred to as screening and evaluation. This stage helps the company to focus its resources and efforts on ideas that have the highest potential.

The Stage of the New-Product Process That Internally and Externally