Screening and evaluation refers to the stage of the new-product development process
A)at which prospective customers are exposed to new-product prototypes for the first time.
B)at which new-product concepts that have been found viable are converted into actual prototypes.
C)that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
D)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E)where consumers evaluate a new product's performance in an actual-use situation.

Question

Quizplus · Accepted Answer

Screening and evaluation refers to the process of evaluating new-product ideas to eliminate those that warrant no further effort. This stage involves both internal and external evaluation of the new-product ideas. Internal evaluation involves assessing the technical feasibility, resource availability, and organizational compatibility of the idea. External evaluation involves gathering feedback from potential customers and environmental analysis to assess the idea's potential success in the market. Once these evaluations are complete, the ideas that do not meet the criteria are eliminated, and the viable ones move on to the next stage of development.

Screening and Evaluation Refers to the Stage of the New-Product