Idea generation refers to
A)the stage of the new-product development process when concepts are converted to prototypes.
B)the stage of the new-product development process that develops a pool of concepts to serve as candidates for new-products.
C)the stage of the new-product development process where possible promotional campaigns and advertising themes are created.
D)the techniques used to screen and reject those ideas that have no merit.
E)the discussion and decision of which target market segments will be selected.

Question

Quizplus · Accepted Answer

Idea generation is the first step in the new-product development process where a pool of concepts is developed as possible candidates for new products. This stage involves brainstorming, market research, and other methods to generate ideas that can potentially meet customer needs and preferences in the target market. Option A is the prototyping stage and is further down the new-product development process. Option C is the advertising and promotional campaign creation that occurs in the later stages of product development. Option D is about screening and rejecting ideas that have no value, which happens after idea generation. Option E is about deciding on which target market segments to target, which occurs after the products have been created.

Idea Generation Refers to