Generating insights leading to marketing actions based on massive numbers of people's ideas is called
A)brainstorming.
B)groupthink.
C)outsourcing.
D)crowdsourcing.
E)NIH method.

Question

Quizplus · Accepted Answer

Crowdsourcing involves soliciting ideas or opinions from a large group of people, typically through online platforms. The insights gathered through crowdsourcing can then inform marketing actions or strategies. Therefore, D is the best choice as it aligns with the given definition. A refers to a group coming together to generate ideas, but it is not necessarily based on massive numbers of people. B is a negative term referring to a phenomenon where people conform to group opinions rather than voice their own thoughts. C refers to outsourcing work to external parties, which may or may not involve gathering ideas. E refers to the "Not-Invented-Here" method, where organizations reject external ideas in favor of internal ones.

Generating Insights Leading to Marketing Actions Based on Massive Numbers