In which step of the research process is it crucial that marketers be clear on the purpose of the research?
A)Collect relevant information.
B)Develop the research plan.
C)Develop findings.
D)Take marketing actions.
E)Define the problem.

Question

Quizplus · Accepted Answer

Defining the problem is the first and most crucial step in the research process, as it sets the direction for the entire study. Being clear on the purpose of the research ensures that the subsequent steps are aligned and relevant to addressing the identified problem.

In Which Step of the Research Process Is It Crucial