In which step of the marketing research process must the researcher take into consideration the relevance of primary and secondary data?
A)Define the problem.
B)Collect relevant information.
C)Develop the research plan.
D)Develop findings.
E)Take marketing actions.

Question

Quizplus · Accepted Answer

The researcher must take into consideration the relevance of primary and secondary data when collecting relevant information.

In Which Step of the Marketing Research Process Must the Researcher