Setting research objectives occurs during which step of the five-step marketing research approach?
A)Define the problem.
B)Develop the research plan.
C)Collect relevant information.
D)Develop findings.
E)Take marketing actions.

Question

Quizplus · Accepted Answer

Setting research objectives is part of defining the problem, which is the first step in the marketing research approach.

Setting Research Objectives Occurs During Which Step of the Five-Step