The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?
A)the initial launch of two new 3M products
B)specific promotions to be used for long-range strategies
C)segmenting the market into 12 specific target market segments
D)marketing 3M products to foreign markets
E)positioning the products relative to major competitors

Question

Quizplus · Accepted Answer

The marketing programs for the initial introduction of two new 3M Post-it brand products (Post-it Flag Highlighters and Post-it Flag Pens)targeted two distinctly different customer segments: college students and office workers.

The 3M Post-It Flag Highlighter and Pen Marketing Programs Were