Salespeople help their prospects make the choice to buy or not buy a product.What must salespeople understand in order to help the customer make the correct choice?

Question

Quizplus · Accepted Answer

Salespeople must understand the various factors that can influence a buyer's decision in order to help the customer make the correct choice. These factors can include the customer's needs, budget, preferences, and options available. By understanding these factors, a salesperson can provide relevant information and recommendations to the customer that will help them make an informed decision. Encouraging customers to experience purchase dissonance (B), having extensive knowledge in advanced psychology (C), or understanding all psychological processes (D) may be helpful, but it is not necessary for salespeople to help customers make the correct choice.

Salespeople Help Their Prospects Make the Choice to Buy or Not