Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?
A) undifferentiated
B) concentrated
C) niche
D) uniform
E) multisegmented

Question

Quizplus · Accepted Answer

A firm using an undifferentiated targeting strategy essentially adopts a mass-market philosophy,viewing the market as one big market with no individual segments.

Which Target Marketing Strategy Views the Market as One Big