E&V Bridal Studios,a wedding consulting business,only works with Eastern Asian customers who want to use their cultural heritage in their wedding ceremonies.What type of segmentation strategy does the wedding consultant use?
A) market aggregation
B) undifferentiated targeting
C) multisegment marketing
D) concentrated targeting
E) limited demand

Question

Quizplus · Accepted Answer

E&V Bridal Studios concentrates on the segment of East Asians,who want a traditional wedding.

E&V Bridal Studios,a Wedding Consulting Business,only Works with Eastern Asian