Question 1

Why is marketing inherently risky? What kinds of risks are involved in engaging in marketing?

Accepted Answer

The answer of Why is marketing inherently risky? What kinds...

Question 2

During the Industrial Revolution,new technologies fueled strong ________ for products and a production orientation held sway.

Accepted Answer

Together with new management ideas and ways of using labor,products poured into the marketplace,where demand for manufactured goods was strong.Supply had not yet exceeded demand;therefore,selling was not as difficult as it later became.

Question 3

Everyone in the organization who interacts with customers must know what customers want.

Accepted Answer

Everyone in the organization who interacts with customers-all customer-contact employees-must know what customers want.

Question 4

When a grocery store maintains refrigerators to hold ice cream until customers buy it,the store is engaged in the marketing function of

Accepted Answer

Like transporting,storing is part of the physical distribution of products and includes warehousing goods.Warehouses hold some products for lengthy periods in order to create time utility.

Question 5

What are the functions of marketing?

Accepted Answer

The answer of What are the functions of marketing?...

Question 6

Marketers' efforts to understand customers' needs and desires in order to determine what products to market relates to which of the following functions of marketing?

Accepted Answer

A marketer must understand buyers' needs and desires to determine what products to make available.

Question 7

Among the marketing functions are

Accepted Answer

Marketing functions involve buying,selling,transporting,storing,grading,financing,marketing research,and risk taking.

Question 8

Kiet has acquired a supply of canned fruits and vegetables.He does not yet have a buyer for them but he's using promotion and other activities to find a buyer.He is performing the marketing function of

Accepted Answer

Marketers usually view selling as a persuasive activity that is accomplished through promotion (advertising,personal selling,sales promotion,publicity,and packaging).

Question 9

To effectively implement the marketing concept,an organization must

Accepted Answer

For successful implementation of the marketing concept,a business must strike a balance between meeting its own objectives and customer satisfaction.

Question 10

When a worker in the deli department of a grocery store designates a steak with little or no fat as an "AA" and another steak with more fat as a "B," the worker is participating in the marketing function of

Accepted Answer

Grading refers to standardizing products and displaying and labeling them so that consumers clearly understand their nature and quality.

Question 11

The marketing concept is the basic philosophy that guides all marketing activities.

Accepted Answer

A basic philosophy that guides all marketing activities is the marketing concept.

Question 12

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

Accepted Answer

Buying involves trying to determine customers' needs and desires.Trying to determine customers' true needs is increasingly difficult because no one fully understands what motivates people to buy things.

Question 13

The goal of the marketing concept is

Accepted Answer

Customer satisfaction is a goal of the marketing concept.

Question 14

Acme Inc.is surveying customers as to what kinds of services they would like the company to add.It is involved in the marketing function of

Accepted Answer

Through research,marketers ascertain the need for new goods and services.By gathering information regularly,marketers can detect new trends and changes in consumer tastes.

Question 15

If you build a better mousetrap,consumers will beat a path to your door.

Accepted Answer

Actually,consumers are not likely to beat a path to your door because the market is too competitive.

Question 16

Customer satisfaction is a goal of the marketing concept.

Accepted Answer

Customer satisfaction is a goal of the marketing concept.

Question 17

When a pharmaceutical company devotes a large proportion of its overall budget to researching and developing a drug that has potential to be a blockbuster but whose efficacy and safety remains unproven,the company is engaging in

Accepted Answer

Developing a new product creates a chance of loss if consumers do not like it enough to buy it.Therefore,it is a risky endeavor.

Question 18

When an organization hauls canned goods from the manufacturer to grocery stores,it is involved with which marketing function?

Accepted Answer

Transporting is the process of moving products from the seller to the buyer.Marketers focus on transportation costs and services.

Question 19

To implement the marketing concept,a company must do all of the following except.

Accepted Answer

To implement the marketing concept,a firm must have good information about what consumers want;adopt a consumer orientation;coordinate its efforts throughout the organization;and achieve its own objectives at the same time.

Question 20

When a computer manufacturer provides stores with credit to encourage them to carry their computers in stores,the manufacturer is involved in the marketing function of

Accepted Answer

For many products,the financing function involves expediting large purchases like new homes,computers,or televisions by extending credit.

Quiz 11: Customer-Driven Marketing

Why is marketing inherently risky? What kinds of risks are involved in engaging in marketing?

During the Industrial Revolution,new technologies fueled strong ________ for products and a production orientation held sway.

Everyone in the organization who interacts with customers must know what customers want.

When a grocery store maintains refrigerators to hold ice cream until customers buy it,the store is engaged in the marketing function of

What are the functions of marketing?

Marketers' efforts to understand customers' needs and desires in order to determine what products to market relates to which of the following functions of marketing?

Among the marketing functions are

Kiet has acquired a supply of canned fruits and vegetables.He does not yet have a buyer for them but he's using promotion and other activities to find a buyer.He is performing the marketing function of

To effectively implement the marketing concept,an organization must

When a worker in the deli department of a grocery store designates a steak with little or no fat as an "AA" and another steak with more fat as a "B," the worker is participating in the marketing function of

The marketing concept is the basic philosophy that guides all marketing activities.

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

The goal of the marketing concept is

Acme Inc.is surveying customers as to what kinds of services they would like the company to add.It is involved in the marketing function of

If you build a better mousetrap,consumers will beat a path to your door.

Customer satisfaction is a goal of the marketing concept.

When a pharmaceutical company devotes a large proportion of its overall budget to researching and developing a drug that has potential to be a blockbuster but whose efficacy and safety remains unproven,the company is engaging in

When an organization hauls canned goods from the manufacturer to grocery stores,it is involved with which marketing function?

To implement the marketing concept,a company must do all of the following except.

When a computer manufacturer provides stores with credit to encourage them to carry their computers in stores,the manufacturer is involved in the marketing function of