Question 1

McDonald's had to adapt its menus to reflect local preferences in India because
A) Indians do not like hamburgers.
B) all Indians are vegetarians.
C) Indians only like to eat diet food.
D) cows are sacred to many Indians,and many are vegetarians.
E) McDonald's had a bad reputation before opening franchises in India.

Accepted Answer

To succeed in India,McDonald's had to adapt its products to respect religious customs.McDonald's India does not serve beef or pork products and also has vegetarian dishes for its largely vegetarian consumer base.

Question 2

What is the difference between a multinational and a globalization strategy?

Accepted Answer

The answer of What is the difference between a multinational...

Question 3

What are the key issues that need to be considered in determining global expansion?

Accepted Answer

The answer of What are the key issues that need...

Question 4

Explain the phrase "Think globally,act locally."

Accepted Answer

The answer of Explain the phrase "Think globally,act locally."...

Question 5

Companies should conduct environmental analyses before beginning to do business internationally in order to evaluate potential for problems associated with different markets and to develop a _______ for those markets.
A) SWOT matrix
B) plan
C) strategy
D) market
E) product

Accepted Answer

Before moving outside their borders,companies must conduct environmental analyses to evaluate the potential of and problems associated with various markets and to determine what strategy is best for doing business in those markets.

Question 6

What does Audiotech electronics produce?
A) Car stereos
B) Widgets
C) Control consoles
D) Surround sound systems
E) Smartphones

Accepted Answer

The company produces control consoles for television and radio stations and recording studios.

Question 7

As political barriers to trade fall internationally,new ______ are created for international business.
A) opportunities
B) threats
C) strengths
D) weaknesses
E) competition

Accepted Answer

Many past political barriers to trade have fallen or been minimized,expanding and opening new market opportunities.

Question 8

When Lever Brothers changes the formula of its bar soap to match different countries' water conditions and washing habits,this is an example of a
A) globalization strategy.
B) marketing strategy.
C) strategic alliance.
D) multinational strategy.
E) joint venture.

Accepted Answer

A multinational strategy customizes products,promotion,and distribution according to cultural,technological and national differences.

Question 9

Should Audiotech consider a joint venture? Should it hire a sales force of people native to the countries it enters?

Accepted Answer

The answer of Should Audiotech consider a joint venture? Should...

Question 10

Standardizing products for the whole world as if it were a single entity is a characteristic of which strategy?
A) Global strategy
B) Multilevel strategy
C) Standardization strategy
D) Marketing strategy
E) National strategy

Accepted Answer

A global strategy or globalization involves standardizing products,promotion,and distribution for the whole world as if it were a single entity.

Question 11

Customizing products,promotion,and distribution according to cultural,technological,and national differences indicates a
A) globalization strategy.
B) multinational strategy.
C) strategic alliance.
D) multinational corporation.
E) joint venture.

Accepted Answer

A multinational strategy customizes products,promotion,and distribution according to cultural,technological and national differences.

Question 12

What is the primary reason that the owners of Audiotech are considering global expansion?
A) No local interest in the company's products
B) Stagnating growth
C) The family is moving abroad
D) Cheaper labor
E) Declining sales

Accepted Answer

Audiotech sales have historically been strong in the United States,but recently growth is stagnating.Even though Audiotech is a small,family-owned firm,it believes it should evaluate and consider global expansion.

Question 13

What are some of the unique problems that a small business might face in global expansion that larger firms would not?

Accepted Answer

The answer of What are some of the unique problems...

Question 14

When a firm's products are standardized in all countries,
A) advertising cannot be used.
B) only publicity can be used for promotion.
C) different ads are illegal.
D) distribution is more expensive.
E) advertising may have to be modified.

Accepted Answer

Even when products are standardized,advertising may have to be modified to adapt to language and cultural differences.

Question 15

Even when products are standardized,_____ often has to be modified internationally.
A) formulas
B) fragrances
C) advertising
D) key ingredients
E) products can never be standardized

Accepted Answer

Even when products are standardized,advertising often has to be modified to adapt to language and cultural differences.

Quiz 3: Business in a Borderless World

McDonald's had to adapt its menus to reflect local preferences in India because

What is the difference between a multinational and a globalization strategy?

What are the key issues that need to be considered in determining global expansion?

Explain the phrase "Think globally,act locally."

Companies should conduct environmental analyses before beginning to do business internationally in order to evaluate potential for problems associated with different markets and to develop a _______ for those markets.

What does Audiotech electronics produce?

As political barriers to trade fall internationally,new ______ are created for international business.

When Lever Brothers changes the formula of its bar soap to match different countries' water conditions and washing habits,this is an example of a

Should Audiotech consider a joint venture? Should it hire a sales force of people native to the countries it enters?

Standardizing products for the whole world as if it were a single entity is a characteristic of which strategy?

Customizing products,promotion,and distribution according to cultural,technological,and national differences indicates a

What is the primary reason that the owners of Audiotech are considering global expansion?

What are some of the unique problems that a small business might face in global expansion that larger firms would not?

When a firm's products are standardized in all countries,

Even when products are standardized,_____ often has to be modified internationally.