Tyler is aware that there is a hockey team and that its name is the Carolina Hurricanes.That is about all he knows.The next step in the hierarchy model for sports consumption that the Hurricanes must achieve to move Tyler towards attending a game is

Question

Quizplus · Accepted Answer

Associations are the next step after awareness in the hierarchy model for sports consumption. Once Tyler is aware of the Carolina Hurricanes, creating positive associations with the team can lead to increased interest and eventually attendance at a game.

Tyler Is Aware That There Is a Hockey Team and That