One type of brand association that is particularly influential on consumer behavior and perceptions of brand equity is
A)price
B)advertising
C)the sports facility
D)perceived quality

Question

Quizplus · Accepted Answer

Perceived quality refers to the consumer's overall evaluation or judgement of a product or brand's excellence or superiority in comparison to other products or brands. The perception of quality can greatly influence consumer behavior and their willingness to pay more for a product or remain loyal to a brand. Thus, perceived quality is considered a significant factor in determining brand equity. Price, advertising, and the sports facility may also have an impact on consumer behavior and perceptions of brand equity, but they are not as influential as perceived quality.

One Type of Brand Association That Is Particularly Influential on Consumer