The assets that comprise brand equity include the following except
A)brand awareness
B)brand loyalty
C)brand associations
D)brand marks

Question

Quizplus · Accepted Answer

The assets that comprise brand equity are brand awareness, brand loyalty, and brand associations. Brand marks are a type of visual identifier for a brand, but they do not represent an asset that contributes to brand equity on their own.

The Assets That Comprise Brand Equity Include the Following Except