The part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands is
A)brand position
B)brand equity
C)brand loyalty
D)brand leveraging

Question

Quizplus · Accepted Answer

Brand position refers to the unique place a brand occupies in the mind of the target audience relative to competing brands. It is the part of the brand identity and value proposition that a company actively communicates to differentiate its brand from the competition and demonstrate an advantage over competing brands. Brand equity refers to the value a brand adds to a product in the mind of the consumer, while brand loyalty refers to the degree to which consumers are committed to a brand. Brand leveraging is the process of using a brand's equity to enter new markets or introduce new products. None of these terms specifically address the active communication of a brand's advantage over competing brands, which is the focus of brand position.

The Part of the Brand Identity and Value Proposition That