Sean is the marketing director for a college sports program.He wants to market the programs as "entertainment" rather than "sports." This is an example of which component of a brand positioning statement?
A)the business or category in which the brand competes
B)the target market
C)the marketing activities that will be used to communicate with the target market
D)the advantage or point of difference that will resonate with the target market

Question

Quizplus · Accepted Answer

Sean's approach to market the programs as "entertainment" rather than "sports" is an example of defining the business or category in which the brand competes. This helps in positioning the sports program in a broader entertainment market.

Sean Is the Marketing Director for a College Sports Program