A set of assets linked to a brand's name and symbol that adds to the value provided by the product or service to a firm or a firm's customers is
A)brand image
B)brand identity
C)a brand's position
D)brand equity

Question

Quizplus · Accepted Answer

Brand equity is the value that a brand adds to a product or service. It is the set of assets that are linked to a brand's name and symbol that can increase the value of a firm or its customers. These assets can include a strong brand image, brand loyalty, brand awareness, and perceived quality, among other factors. Brand identity refers to the visual and physical elements that make up a brand, such as its logo, color scheme, and packaging. While brand identity is closely related to brand equity, it specifically refers to the outward-facing elements that help consumers identify and recognize a brand. Brand position refers to the unique place that a brand occupies in the market, relative to its competitors.

A Set of Assets Linked to a Brand's Name and Symbol