Surveys that give the ratio of televisions turned on at a particular time to the number of total televisions are measuring HUT.
Correct Answer:
Verified
Q2: Twice each year,Nielsen compiles the ratings from
Q4: Audience composition is the percentage of homes
Q5: Social media has transformed the experience of
Q6: Product placement offers marketers the opportunity to
Q8: Cable TV penetration is down due to
Q9: Television time is divided into dayparts.
Q9: Broadcast TV reaches its audience by transmitting
Q10: The ability to fragment the mass audience
Q10: Because the public considers TV the most
Q11: While television tends to be a passive
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