What is the first step when analyzing a publication's potential effectiveness?
A) counting its outlets of distribution
B) verifying its circulation figures
C) auditing its circulation procedures
D) assessing its audience
E) performing a competitive audit

Question

Quizplus · Accepted Answer

Assessing the audience is the first and most important step when analyzing a publication's potential effectiveness because it helps to determine if the publication is reaching the desired audience and if its content is relevant to them. This information is crucial for developing a successful marketing and advertising strategy.

What Is the First Step When Analyzing a Publication's Potential