Charlotte is an avid Cosmopolitan reader.In fact,she has a subscription.She also wants her best friend,Unica,to read Cosmopolitan every month so they can compare notes,but Unica doesn't want to pay for a subscription,so Charlotte passes on her copy.Unica is a member of the magazine's
A) primary circulation.
B) derived readership.
C) secondary target audience.
D) pass-along readership.
E) subsidiary target audience.

Question

Quizplus · Accepted Answer

Unica is not a paid subscriber, but rather a recipient of the magazine through Charlotte's pass-along. This means she falls under the pass-along readership category.

Charlotte Is an Avid Cosmopolitan Reader