Which of the following organizations would be responsible for verifying that a magazine's circulation figures are accurate?
A) Better Business Bureau (BBB)
B) Advertising Federation of America (AFA)
C) Audit Bureau of Circulation (ABC)
D) U.S. Department of Commerce (Audits Division)
E) ACNielsen company

Question

Quizplus · Accepted Answer

The Audit Bureau of Circulation (ABC) is responsible for verifying the accuracy of a magazine's circulation figures. The Better Business Bureau (BBB) is a nonprofit organization that focuses on dispute resolution and consumer protection. The Advertising Federation of America (AFA) is an industry association that promotes advertising and marketing. The U.S. Department of Commerce (Audits Division) does not typically verify circulation figures for magazines, and ACNielsen company focuses on market research and measurement.

Which of the Following Organizations Would Be Responsible for Verifying